Happier pets. Smarter pet brands.
The pet magazine for pet parents and the brands they love
Practical advice for life with dogs and cats, and sharp growth playbooks for the pet brands, groomers, walkers and retailers who serve them. Written for the US and Canada.
Fresh from the magazine
- How to Become a Dog Groomer: Training, Costs and Licensing (US and Canada)
You can become a dog groomer without a degree or personal license. Here are the training paths with real US and Canadian costs, how long each takes, where business licensing applies, what groomers earn and when to go independent. - Pet Supplement Manufacturing: How to Choose a Contract or Private Label Partner (US and Canada)
A neutral guide to pet supplement manufacturing for brands: private label vs custom formulas, how US and Canadian rules differ, typical minimums and lead times, a worked cost example, and the questions to ask a contract manufacturer before you sign. - How to Remove Dog Hair from Clothes: Before, During and After the Wash
Most dog hair should come off your clothes before they hit the washer. Here are the before-wash tricks that work, how to wash and dry pet-hair loads, how to clean fur out of your machines, and why dryer sheets need careful storage around pets. - Why Is My Cat Throwing Up? Causes, Vomit Colors and When to Worry
Most one-off cat vomiting comes from hairballs or eating too fast, but regular vomiting is not normal. Here are the common causes, what vomit color and frequency tell you, safe first steps at home, and the signs that need a vet. - Why Do Dogs Eat Grass? What the Research Says and When to Worry
Most dogs eat grass because it is normal, inherited behavior, not because they feel sick. Here is what the research shows, the real risks like lawn chemicals and foxtails, and when grass eating means a vet visit. - Pet Food Trends 2026: 8 Shifts Shaping the US and Canadian Market
The pet food trends that matter in 2026: value-checked premium buying, fresh and frozen growth, gut health claims, the cat opportunity, functional treats, raw-food scrutiny and new labels, with US and Canadian data and what each means for brands.
For Pet Parents
Life with dogs and cats, made easier
Training, grooming, nutrition basics, home life and the gear worth buying.
For Pet Brands
Grow a pet brand or business that lasts
Ecommerce, marketplaces, retention, retail and the rules that shape the pet category.
Dog Care
- Why Do Dogs Eat Grass? What the Research Says and When to WorryMost dogs eat grass because it is normal, inherited behavior, not because they feel sick. Here is what the research shows, the real risks like lawn chemicals and foxtails, and when grass eating means a vet visit.
- Can Dogs Eat Eggs? Raw vs Cooked, Shells and How Much Is Safe
Yes, dogs can eat eggs when they are fully cooked and plain. Here is how much is safe by dog size, why vets advise against raw eggs, what to know about eggshells, and what to do if your dog raids the carton. - Dog Throwing Up Yellow Bile in the Morning? Causes, Fixes and When to Worry
Yellow, foamy vomit before breakfast usually means bile irritating an empty stomach. Here is why it happens, the feeding changes that often fix it, and the red flags that mean a same-day vet visit.
Cat Care
- Why Is My Cat Throwing Up? Causes, Vomit Colors and When to WorryMost one-off cat vomiting comes from hairballs or eating too fast, but regular vomiting is not normal. Here are the common causes, what vomit color and frequency tell you, safe first steps at home, and the signs that need a vet.
- Hypoallergenic Cats: Which Breeds Help Allergies and What the Science Says
No cat is truly hypoallergenic, but some cats make less of the main allergen than others. Here is what the research says about Siberians, Siamese, Sphynx and other “allergy-friendly” breeds, and how to test your reaction before you adopt. - Why Does My Cat Lick Me Then Bite Me? 5 Reasons and How to Respond
A lick followed by a nip is usually grooming, overstimulation or play, not aggression. Learn the five reasons, the body-language signs that come before a bite, and how to respond so it happens less.
Pet Living & Gear
- How to Remove Dog Hair from Clothes: Before, During and After the WashMost dog hair should come off your clothes before they hit the washer. Here are the before-wash tricks that work, how to wash and dry pet-hair loads, how to clean fur out of your machines, and why dryer sheets need careful storage around pets.
- How to Remove Pet Stains Naturally: What Works and What to Skip
You can lift most fresh pet stains with water, a little dish soap and baking soda. Here is the step-by-step method, the truth about vinegar and peroxide, which mixes to never combine, and when an enzyme cleaner is worth it. - How to Get Dog Smell Out of a Couch (Fabric, Leather and Microfiber)
Dog smell lives in the fibers, the cushions and sometimes the foam. Here is how to find the source, check your couch’s cleaning code, deep-clean fabric, leather or microfiber safely, and keep the odor from coming back.
For Pet Brands
Playbooks for the people building the pet economy
Ecommerce, marketplaces, retention, retail distribution and US and Canadian label rules, explained for founders and operators.
- How to Become a Dog Groomer: Training, Costs and Licensing (US and Canada)You can become a dog groomer without a degree or personal license. Here are the training paths with real US and Canadian costs, how long each takes, where business licensing applies, what groomers earn and when to go independent.
- Pet Supplement Manufacturing: How to Choose a Contract or Private Label Partner (US and Canada)A neutral guide to pet supplement manufacturing for brands: private label vs custom formulas, how US and Canadian rules differ, typical minimums and lead times, a worked cost example, and the questions to ask a contract manufacturer before you sign.
- Pet Food Trends 2026: 8 Shifts Shaping the US and Canadian MarketThe pet food trends that matter in 2026: value-checked premium buying, fresh and frozen growth, gut health claims, the cat opportunity, functional treats, raw-food scrutiny and new labels, with US and Canadian data and what each means for brands.
The pet industry in numbers
$158B
spent on pets in the US in 2025 (APPA)
95M
US households own at least one pet (APPA)
6 in 10
Canadian households have a dog or cat (CAHI)
44%
of US pet care sales now happen online (NielsenIQ / FMI)
Sources: American Pet Products Association (2025), Canadian Animal Health Institute, NielsenIQ and FMI. Figures rounded.
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A pet magazine for both sides of the leash
PetBrand Marketing brings together two conversations that usually happen in separate places. Pet parents get clear, practical guidance on dog care, cat care, gear and everyday pet living. Pet brands and pet businesses get marketing, ecommerce and industry insight they can act on, from selling on Amazon and Shopify to understanding pet food and supplement label rules in the United States and Canada.
Every article is researched against primary sources, written to be useful from the first paragraph and updated when things change. Learn more about us or read our editorial policy.