PetBrand Marketing exists to give pet parents and pet businesses information they can trust and act on. This policy explains how we choose topics, research and write articles, keep them accurate and stay independent.
Our standards
- Accuracy first. Facts, figures and regulatory statements are checked against primary sources before publication.
- Useful over clever. Articles answer the question a reader actually has, early and plainly, then go deeper.
- Original work. Every article is written for this site. We do not copy or spin other publishers’ content.
- Fair and balanced. Where experts or the evidence disagree, we say so.
How we research
We prioritise primary and authoritative sources, including:
- Regulators and government bodies such as the US Food and Drug Administration (FDA), the Canadian Food Inspection Agency (CFIA), Health Canada and the Competition Bureau of Canada
- Veterinary and animal welfare organisations such as the AVMA, CVMA and ASPCA
- Peer-reviewed research and university veterinary schools
- Published industry data from trade associations and recognised research firms
Sources are linked or listed within each article so readers can check them.
Pet health content
Articles that touch on health or nutrition stick to general, widely accepted guidance. We do not give diagnoses, treatment plans or medication doses, and we encourage readers to speak with their veterinarian about their own animal. Health-related articles will be reviewed by a qualified professional as our contributor network grows, and the reviewer will be named on the article.
Business and regulatory content
Articles about marketing, ecommerce and regulation are written to help pet businesses understand their options. They are not legal advice. Rules differ between the United States and Canada, and between states and provinces, so we state which jurisdiction a point applies to and recommend confirming specifics with a qualified advisor.
Updates and corrections
We review published articles regularly and whenever rules, prices or guidance change. Each article shows its last updated date. If we get something wrong, we fix it promptly and, for significant errors, add a note explaining the correction. You can report an issue through our contact page.
Independence, advertising and affiliates
Our editorial team decides what we cover. Brands cannot pay for positive coverage or review outcomes. Some articles may contain affiliate links, which earn us a commission at no extra cost to you; these never change our recommendations. Any sponsored content will be clearly labelled. See our Affiliate Disclosure.
Use of AI tools
We may use software tools, including AI, to help with research, outlining and editing. Every article is reviewed and edited by our team before publication, and we remain responsible for its accuracy.