Growth playbooks, business know-how and industry intelligence for the people building the pet economy. Pet parents in the United States and Canada spend well over a hundred billion dollars a year on their animals, and competition for that spend has never been tougher. We help pet product brands, service businesses and retailers make sharper decisions on marketing, ecommerce, distribution and compliance.
Pet Brand Growth
Shopify and DTC, Amazon and Chewy, TikTok Shop, email and SMS retention, paid media and getting onto retail shelves.
Pet Business Playbook
How to start, market and grow a grooming, dog walking, pet sitting, daycare or pet retail business.
Pet Industry Insights
Label and claims rules in the US and Canada, market statistics, case studies and the trends worth watching.
Who this section is for
- Founders and marketers at pet food, treat, supplement, grooming and accessory brands
- Owners of grooming salons, dog walking, pet sitting, daycare and boarding businesses
- Independent pet store owners and multi-location operators
- Agencies, consultants and investors who want a clear view of the pet category
Latest for pet brands
- How to Become a Dog Groomer: Training, Costs and Licensing (US and Canada)
You can become a dog groomer without a degree or personal license. Here are the training paths with real US and Canadian costs, how long each takes, where business licensing applies, what groomers earn and when to go independent. - Pet Supplement Manufacturing: How to Choose a Contract or Private Label Partner (US and Canada)
A neutral guide to pet supplement manufacturing for brands: private label vs custom formulas, how US and Canadian rules differ, typical minimums and lead times, a worked cost example, and the questions to ask a contract manufacturer before you sign. - Pet Food Trends 2026: 8 Shifts Shaping the US and Canadian Market
The pet food trends that matter in 2026: value-checked premium buying, fresh and frozen growth, gut health claims, the cat opportunity, functional treats, raw-food scrutiny and new labels, with US and Canadian data and what each means for brands. - How to Start a Dog Walking Business: Permits, Insurance and Pricing (US and Canada)
Starting a dog walking business costs little, but permits, insurance and dog limits vary by city. A practical US and Canada guide to legal setup, pricing math, safety systems and finding your first clients. - Product Launch Strategy for a Small Pet Brand: A 90-Day Plan (US and Canada)
A practical launch plan for small pet brands: validate demand cheaply, price so wholesale still works, clear US and Canadian rules for food, treats and supplements, and run a staged 90-day launch with clear go or no-go checkpoints. - Pet Industry Statistics 2026: US and Canada Market Data in One Place
The key US and Canadian pet industry numbers for 2026 in one place: spending by category, pet ownership, insurance growth and market forecasts, each with its source and an explanation of why estimates differ. - How to Start a Dog Treat Business: Licensing, Labels and Pricing (US and Canada)
Dog treats are legally pet food, which changes how you license, label and sell them. A practical US and Canada guide to starting a dog treat business the right way, with pricing math and a launch checklist. - How to Sell on Chewy: A Practical Vendor Guide for Pet Brands
Chewy is not an open marketplace. This guide explains how its curated vendor program works, what category managers look for, the drop-ship and compliance demands, and how to prepare your pet brand before you apply.
Business and regulatory articles are general information, not legal advice. Rules differ between the US and Canada, so confirm specifics with a qualified advisor.