PetBrand Marketing is an independent magazine for two groups of people who care a lot about animals: the pet parents who live with them, and the brands and businesses that serve them.
Most pet sites pick one side. Owner blogs tell you which harness to buy but never explain why the market looks the way it does. Industry publications cover mergers and shelf space but rarely help the people actually building pet brands make better day-to-day decisions. We think both conversations get better when they sit side by side.
What we cover
For Pet Parents
Clear, practical guidance for everyday life with dogs and cats: puppy and kitten basics, training that fits a busy schedule, grooming, nutrition fundamentals, home and travel, and honest advice on the gear worth paying for. We write for real homes in the United States and Canada, and we call out where things differ between the two countries.
For Pet Brands
Playbooks for the people behind the products and services: founders of pet food, treat, supplement and accessory brands, groomers, dog walkers, daycare owners and independent pet retailers. We cover ecommerce and marketplaces, social and retention marketing, retail distribution, and the label and claims rules that apply to pet products in both markets.
How we work
- Independent. No brand pays to influence what we write. Sponsored content, if we ever publish it, will be clearly labelled.
- Researched. We rely on primary sources: government regulators, veterinary associations, peer-reviewed research and published industry data.
- Practical. Every article should leave you with something you can do today.
- Kept current. We review and update articles when guidance, rules or prices change, and we show the date of the last update.
Read our full Editorial Policy to see how we research, write and update content, and our Affiliate Disclosure to understand how the site is funded.
Meet the writer
Claire Hollis, Lead Writer
Claire covers everyday dog and cat care for pet parents and the marketing, ecommerce and regulatory questions facing pet brands across the US and Canada. She turns research from regulators, veterinary organisations and industry data into clear, practical guides, and always points health questions back to your own vet.
An important note on pet health
Our articles are for general information. They are not a substitute for advice from a licensed veterinarian who knows your animal. If your pet is unwell, injured or behaving unusually, please contact your vet or an emergency animal hospital. See our Disclaimer.
Get in touch
Have a story idea, a correction or a question? We would love to hear from you. Reach us through our contact page.